It’s why people play hard-to-get when they have a crush. It’s why people are obsessed with how people who “have it all” live. That’s why really expensive stores make so much money.
The grass is always greener on the other side, right? And if the other side is so far away from us, it can be really hard to see the flaws. That person playing hard-to-get could be really awful. The person living the “have it all” lifestyle could be really sad all the time. The things in expensive stores are materialistic. Yet we always like to look at what we can’t have.
For inspiration, for motivation, to just get lost in our daydreams.